Puri
Literary Fest
Brought in to deliver the complete creative infrastructure for the festival across two locations.
For the main Odisha edition, worked remotely from our Delhi studio to produce the full range of creative assets, pre-event design, post-event content, printables and all visual collateral.
Typeface
Primary
Leckerli One
Puri Literary Fest
Secondary
EB Garamond
India Innovates
India Innovates
The work required a genuine understanding of Odia culture, its dialects, its art forms and the literary traditions the festival is built around. That understanding shaped the visual decisions, not just the content.
The logo for the Puri Literary Festival, crafted by Vackado, is a stunning confluence of divinity and intellect. At its heart stands the iconic Jagannath Temple shikhara, bold in red and gold, cradling the sacred Sudarshana Chakra (wheel of dharma), reimagined here as a symbol of the endless cycle of stories and wisdom. Flanking it are celestial vyala figures (mythical guardian beasts), while a regal pen-nib finial crowns the spire, a masterstroke that transforms a temple pinnacle into a writer's instrument. Below, the festival's name is written in expressive Odia script, grounding the identity in its literary and cultural roots. The palette of deep navy, crimson and gold radiates both heritage and grandeur, where Odisha's ancient soul meets the timeless power of the written word.
1st Edition
2nd Edition
Social media for the Odisha edition was managed by the client's own team. What we delivered was a complete creative system they could work with confidently across all touchpoints.
